Day 1: Writing headline news
What is science news?
The structure of news stories and effective press releases
News writing exercises
Day 2: How to write award-winning features, or powerful research proposals
What distinguishes a feature from news?
How can you develop drama and make readers want to read?
Mastering article structure
Day 3: The "secrets" of professional science writing
Finding what's cool to write about
Writing simple, active sentences and building logical arguments
Building a convincing research proposal
Making a living as a writer -- is it really possible?
Writing for the web: blogs, podcasts and other new media